ALFI — the Strategist — card 1 of 21
Plan, reason and pressure-test decisions with a governed AI strategist.
One portal · every app · your layout
The brain and the heart of hyper-personalised AI.
ALFI plans, reasons and governs. EDIE listens, encourages and connects. Everything else — study apps, training, advisory and compliance — sits on your portal below, arranged the way you want it.
Delivering responsible AI that people can trust.
Plans from £9.99/month · VAT included · cancel anytime
- Free tools to try — no card required
- WCAG 2.2 AA, sign-language and read-aloud support
- Every AI decision logged and explainable
Captions on — English
For education
Which plan fits you?
Start free, then choose the plan that matches what you need. All prices include VAT.
- Most popular
GCSE students & families
SAMU GCSE companion
From £9.99/month
Or £99.00 for the full year
Paid upfront · VAT included · recurring subscriptionRevise every GCSE subject with worked examples, feedback and a parent portal.
- All GCSE subjects plus wellbeing check-ins
- Parent & teacher updates with consent
- Games Club included in every plan
Choose a SAMU planExplore SAMU freeCancel anytime. Your access continues until the end of your paid period.
Professionals & small teams
ALFI + EDIE Framework
From £19.00 one-off pack
Plan, decide and support people with the strategist and the empath — every step logged.
- Long conversations, memory and voice
- Audit log export and governance analytics
- No subscription — top up when you need
Years 7–11 learners
Games Club
From £4.99/month
Or £49.00 for the full year
Paid upfront · VAT included · recurring subscriptionCurriculum games across 10 subjects with fresh questions every round.
- Scores and personal bests saved
- Family plan for up to three learners
- Phone, tablet and computer
Join Games ClubBrowse the gamesCancel anytime. Your access continues until the end of your paid period.
Schools & organisations
Enterprise
From £999.00 or tailored quote
Multi-seat governance, SSO-ready provisioning and EU AI Act / ISO 42001 reporting.
- Custom personas and approved knowledge
- Role-based access and audit trails
- Named human contact for onboarding
Why customers can buy with confidence
Governed & private by design
Human oversight on consequential decisions, consent before personalisation, UK GDPR-aligned data handling.
How we govern AICancel anytime
Monthly and yearly plans can be cancelled from your account. Token packs never expire into a subscription.
Refund policyVAT-inclusive prices
The price you see is the price you pay — 20% VAT included. Secure checkout by Stripe.
All pricesFree tools to try first
Chat with ALFI + EDIE, use HELIX and the Scenario Builder free — no card required.
Try free
Working with
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Governed AI for your organisation
Start small with a token pack, train your people, then roll out with Enterprise. All prices include VAT.
Start today · Consultants, leaders & small teams
ALFI + EDIE token packs
From £19.00 one-off
Strategy, decisions and people support from the strategist and the empath, with every step logged.
- Pro pack (£79.00) suits most teams
- Audit log export and governance analytics
- No subscription: tokens never expire
Build capability · Boards, L&D and delivery teams
AI Learning Pathways courses
£125.00–£395.00 per course
Certified courses on AI governance, responsible AI and generative AI delivery.
- All four courses for £795.00
- Pass mark and downloadable certificate
- Course guides and brochure to share
- Recommended here
Roll out · Schools, councils & organisations
Enterprise
From £999.00 or a tailored quote
Multi-seat governance, approved knowledge and EU AI Act / ISO 42001 reporting.
- Role-based access and full audit trails
- Custom personas and approved policies
- Reply within 4 working hours
Governance and audit built in
People stay accountable for consequential decisions. Important interactions are recorded and explainable.
How we govern AIEU AI Act and ISO 42001 guides
Free downloadable guides to help you map your own obligations. They are guidance, not legal advice.
Get the guidesEnterprise reply in 4 working hours
Enterprise enquiries get a reply from a named person within 4 working hours, Monday to Friday.
Send an Enterprise enquiry
Not sure where to start? .
Start here: a welcome tour of the framework
HELIX introduces the ALFI EDIE Framework, then shows you the portal, the portlets, the top menu bar and the footer menu. 2 min 14 sec, captions always on.
alfiedie.app/ALFI EDIE Framework
ExploreEducationBusinessAcademyDemosPricing
The brain and the heart of hyper-personalised AI
One portal, every app, arranged the way you want it.
ALFI
The Strategist
Structure, planning, decisions
EDIE
The Empath
Wellbeing, tone, context
Governance
Always on
A record for every answer
HELIX:ALFI reasons, EDIE relates, governance records — one framework underneath it all.
Step 1 of 7 · 2 min 14 sec
Chapters
Transcript
The transcript is hidden. Select Show transcript to read everything narrated in this tour.
Guidance: finding your way around
Portal & portlets
Your portal is a board of portlets — each one a single part of the framework.
- App portlets open a full app, such as a SAMU study app or the Boardroom.
- Tool portlets do one job, such as the Scenario Builder or Sign Languages.
- Live portlets show your current position: tokens, learning, wellbeing check-ins.
- Choose Customise portal to pin, reorder or remove cards — your layout is saved.
Top menu bar
Four menus, two direct links, and your account controls on the right.
- Explore — the framework, ALFI, EDIE, HELIX, audiences and the app library.
- Education — SAMU, TRAC, the workspace and the parent & educator portal.
- Business — Boardroom advisory, Codify Your Business and Build Workflow.
- Academy — courses, the NEET pathway and My learning. Demos and Pricing go direct.
- Right side — search, the HELIX help icon, and sign in, sign up or your account.
Footer menu
The reference section: who we are, and how we handle your data.
- Company & transparency — AGS, leadership, press and free governance templates.
- Terms & trust — terms of use, terms of business and our ethical AI policy.
- Data & privacy — privacy, cookies, security and data-protection complaints.
- Accessibility & quality — accessibility policy, report and complaints routes.
- Payments & policy index — refunds, PCI compliance and searchable policies.
Weekly newsletter
The AGS Weekly
Delivering responsible AI that people can trust — one week at a time. Get the ALFI column, the EDIE column and the ALFI = EDIE discussion every Monday.
One email a week, double opt-in, unsubscribe in one click. See the latest issue
Your portal
Every part of the framework as a portlet. Arrange it to suit how you work — your layout is saved on this device and stays in step across tabs.
Watch first: how to configure your portal
HELIX shows you how to pick a preset, add or remove portlets from view, arrange the board and save it. 1 min 29 sec, captions always on.
alfiedie.app/Your portal
ExploreEducationBusinessAcademyDemosPricing
Customise portal
Layout configuration: presets, what's in view, order and pins.
Presets
Five groups
Learner, educator, staff and more
What's in view
On / off
Every portlet, one switch each
Arrange
Move & pin
Keyboard operable
HELIX:Choose Customise portal at the top right of your portal to start configuring.
Step 1 of 5 · 1 min 29 sec
Chapters
Transcript
The transcript is hidden. Select Show transcript to read everything narrated in this tour.
Try “signing”, “academy” or a category name.
Show only
Showing all 21 portlets.
Framework
The dual-core assistants and the help, news and library that sit around them.
EDIE — the Empath — card 2 of 21
Wellbeing check-ins, encouragement and human connection that remembers context.
HELIX — the Help Assistant — card 17 of 21
Ask anything about the framework and get an accessible, cited answer.
News & SEND feeds — card 19 of 21
Trusted feeds on AI governance, accessibility and special educational needs.
App library — card 20 of 21
Every app built on the framework, grouped by who it is for.
Educational apps
Study, teaching and training apps for learners, educators and people re-entering work.
SAMU — GCSE study — card 3 of 21
Grade 5–9 revision, pop quizzes and mastery tracking across seven subjects.
TRAC — Years 7 to 11 — card 4 of 21
A personalised study companion with spaced repetition and photoreal avatar coaching.
Games Club — Years 7 to 11 — card 5 of 21
Curriculum games for every subject, with one free game in every year group.
AGS Training Academy — card 6 of 21
CPD-accredited courses for educators, employers and people re-entering work.
Multimedia Studio & AI Avatar — card 7 of 21
Create photoreal avatars, images, audio and infographics, then play them in the built-in media player.
NEET pathway — card 10 of 21
A free, staged route back into education, employment or training.
Responsible AI Use — card 11 of 21
A free UK programme on ethical, governed AI, now with the full reviewed training modules 0–4 and knowledge checks.
Planners & PDFs — card 21 of 21
Every printable planner the assistants build in chat, ready to download as a PDF.
Assistive apps
Accessibility tooling: signed communication, audits and wellbeing support.
1in Accessibility Toolkit — card 12 of 21
Audit physical and virtual accessibility against UK law and WCAG 2.1 AA, then export a phased action plan.
Sign Languages — card 13 of 21
One landing page for signed support: BSL-informed translation, camera practice, lessons, conversations and reviewed signed screens.
Business apps
Advisory, operating-model and governance apps for organisations.
Scenario Builder — card 8 of 21
Rehearse an AI decision through the ALFI risk lens and the EDIE wellbeing lens.
Delivery Hub — project, quality & risk — card 9 of 21
Run the delivery board, quality checks and a scored risk register in one governed workspace.
AGS Boardroom — card 14 of 21
Strategic advisory sessions with role-based access and full audit trails.
IP Register Search — card 15 of 21
Search official UK and global registers for patents, trade marks and registered designs from one box.
Governance & NIS2 — card 16 of 21
Policies, incident reporting and compliance posture in one portal.
OpenSign-in needed
Plans & account
Your plan, your spend and the CPD evidence you have earned.
Plans & pricing — card 18 of 21
Token packs from £19 and SAMU plans from £9.99 a month.
All Languages Dictionaries
Look up words in 46 spoken languages, explore sign languages and convert text to Braille. Linked to the site translator and the Sign Languages workspace.
- British Sign Language (BSL)
- Irish Sign Language (ISL)
- American Sign Language (ASL)
- Auslan
- International Sign
- Braille — Unified English Braille (Grade 1)
- English (UK)
- English (US)
- Español (Spanish)
- Français (French)
- Deutsch (German)
- Português (Brasil) (Portuguese (Brazil))
- Italiano (Italian)
- 简体中文 (Chinese (Simplified))
- 繁體中文 (Chinese (Traditional))
- 日本語 (Japanese)
- 한국어 (Korean)
- العربية (Arabic)
- Русский (Russian)
- Português (Portugal) (Portuguese (Portugal))
- Polski (Polish)
- Română (Romanian)
- Türkçe (Turkish)
- Nederlands (Dutch)
- Svenska (Swedish)
- Norsk (Norwegian)
- Dansk (Danish)
- Suomi (Finnish)
- Ελληνικά (Greek)
- Čeština (Czech)
- Magyar (Hungarian)
- Kiswahili (Swahili)
- Yorùbá (Yoruba)
- Igbo
- isiZulu (Zulu)
- አማርኛ (Amharic)
- हिन्दी (Hindi)
- اردو (Urdu)
- বাংলা (Bengali)
- தமிழ் (Tamil)
- ਪੰਜਾਬੀ (Punjabi)
- ગુજરાતી (Gujarati)
- Cymraeg (Welsh)
- Gàidhlig (Scottish Gaelic)
- Gaeilge (Irish)
- Tiếng Việt (Vietnamese)
- ไทย (Thai)
- Bahasa Indonesia (Indonesian)
- Filipino (Filipino (Tagalog))
- فارسی (Farsi)
- עברית (Hebrew)
- Українська (Ukrainian)
How the dual core works
Two assistants, one governed pipeline. Strategy and empathy are separated so each can be audited on its own terms.
Our methodology: Codify, Personalise, Govern
Every assistant on the ALFI + EDIE Framework is built in the same three stages — and each stage leaves evidence behind.
- Stage 01
Codify
Turn what you know into structure
We capture the knowledge, policies and processes that already live in people's heads and turn them into structured, reusable instructions an assistant can follow — so nothing depends on one person remembering it.
See how codifying works - Stage 02
Personalise
Adapt to the person in front of you
ALFI reasons and plans while EDIE reads tone and context, so the same codified knowledge lands differently for a Year 10 student, a support worker and a board director — hyper-personalised without rewriting the source.
Meet the dual core - Stage 03
Govern
Prove it stayed safe
Safeguarding checks, consent-driven memory, decision logs and audit trails run on every turn, mapped to UK GDPR and the UK's cross-sector AI principles — so responsible AI is evidenced, not asserted.
Read the responsible AI hub
Built to WCAG 2.2 AA
Accessible gaming.
Inclusive esports.
Real community.
A performance academy where every player belongs — adaptive setups, mentorship, and a community built on education and opportunity.
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Transform Learning, Work, and Play with Immersive Technology
Experience multi-sensory environments that engage, inspire, and empower every person and community. sensora.group
